The Great British Big Night In continues to flourish whatever the economy is doing. Whoever we are, young or old, whatever our lifestyle, wherever we live, everyone loves a good get together, with food and drink for sharing firmly at the heart of it.
Time is of the essence for young adults enjoying a Big Night In with their mates, says John Armstrong, Marketing Director of Kepak Convenience Foods, the driving force in the burgeoning Hot, Quick & Tasty category, led by Kepak’s iconic Rustlers brand. As cost-conscious young adults spend more evenings at home, they want food they can prepare with minimum fuss, allowing them to enjoy their evening entertainment without having to spend any longer than necessary cooking food. Retailers looking to benefit from the ‘Big Night In’ opportunity are urged to take a close look at the role Hot, Quick & Tasty products can play in meeting consumer demand.
The young male consumers who put Rustlers into the top 100 Grocery brands are unlikely to be interested in juices and smoothies, but nevertheless for many of us Big Nights In are getting distinctly healthier. That’s the news from Vegesentials, a ground breaking raw fruit and vegetable drink brand set to redefine the UK’s juice and smoothie market. Combining the best health credentials, delicious taste and homemade quality Vegesentials is one of the healthiest drink brands around. Each flavour contains at least 50% vegetables blended with unique fruit combinations and all Vegesentials drinks are 100% pure, fresh and raw.
Our recent economic difficulties have made consumers look closely at how to eat well for less. Scratch cooking and home baking are sure ways to save money on food for a big night in, and no-one can say home baking is a category going nowhere, as they did a generation ago. Coinciding with the ongoing success of The Great British Bake Off TV show and the tie-in recipe books, as a nation we’re all aspiring to be expert bakers. Three in four consumers enjoy baking at home, while 54% would like to learn how to be better at it, according to Mintel’s latest Home Baking report.
And finally, an increasing amount of the food served up on these occasions is likely to be – wait for it – hot and spicy. Recent TNS research confirms that curry is Britain’s fastest growing evening meal in popularity with a strong appeal for big nights in. As the weather gets colder Indian cuisine will be helping warm up Big Nights In for households up and down the country. Enjoy!