The Berry Company, one of Europe’s fastest growing drinks brands, is set for a big year ahead with ambitious plans for a 2016 brand overhaul and an exciting suite of new wellbeing products in food and drink.


The Berry Company will begin by relaunching its existing juice and tea range with 40% reduced sugar and calories, in line with a refreshing new pack design.

Founded in 2006, The Berry Company has rapidly expanded to sell its portfolio of 16 juices and special teas in over 50 countries around the world and now looks to build on this success by tripling its unit sales from 16 million to 50 million over the next 3 years. *Research shows that in the fruit juice category ‘take home’ and ‘on-thego’ retailers are struggling to attract new customers, with penetration losses coming from consumers moving away from the traditional orange. The Berry Company is looking to utilise its range of exotic juices and special teas with super-berries from across the globe to its advantage, providing both retailers and consumers exciting flavours and increased choice.

The drinks industry is currently facing a growing demand for reduced sugar products with *92% of consumers trying to lower their sugar intake. The *new recipe contains 40% less sugar and only 27Kcal per 100ml, offering consumers a lighter option without compromising on flavour.

Retailers have been quick to jump on board the new low calorie drinks range (now available in Waitrose, WHSmiths, Ocado and Holland & Barrett) with over 1,000 additional listings already expected to hit the shelves in June.

In addition, The Berry Company are planning a series of other NPD launches throughout the year:

– Kids NFC Low sugar juice

– Organic Low calorie carbonated drink

– Organic protein smoothie

If drinks weren’t enough, The Berry Company is also moving into food and snacking categories, launching a range of healthy ‘on-the-go’ snacks for consumers:

– Organic Granola Protein Bites

– Organic Freeze Dried Powder

Khaled Yafi, CEO and Founder of The Berry Company, commented:

“2016 is going to be a very exciting year for The Berry Company as we work towards a complete brand re-launch.

Not only are we filling a gap in our portfolio for low calorie drinks we are also in the process of extending our portfolio into the breakfast and ‘onthe- go’ snacking categories.

“We are also looking to tackle the growing demand for exciting flavours within the ambient drinks category by offering everyday, active consumers a choice of products that suit their lifestyle. Our love for exotic superberries remains at the heart of our brand but we will continue to experiment into new and exciting brand extensions. Watch this space.”

*Research gathered from Kantar Worldpanel global expert in shopper’s behaviour.


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