Thatchers Cider has released its new season Thatchers Vintage 2020.
Blended from the pick of the 2020 harvest, the finest bittersweet apples have been selected for this beautifully mature 7.4% cider.
A rich golden, traditional medium dry cider, Vintage 2020 is softly rounded and mature with a depth of character coming from apples such as Dabinett and Prince William for their rich soft tannins, Somerset Redstreak for its peppery notes, and a touch of the Gala dessert apple for its distinctive fruity aroma.
This timeless traditional premium bottled cider is a firm favourite with shoppers, with new season vintages released each year.
Cold filtered, fermented and blended, Thatchers Vintage 2020 is slowly matured to give this robust cider an intense apple character and lively sparkle. Deep in flavour yet light in colour, the richness of Thatchers Vintage 2020 is rounded off with a satisfying crispness.
An image of Thatchers’ founder, first generation cider maker, William Thatcher, is being introduced to the updated rounded main label, which brings Vintage firmly into the family fold alongside Thatchers Gold, Haze, Rosé, Katy and Rascal bottles. The fresh, contemporary design gives clear shelf standout for Thatchers Vintage 2020, whilst telling the authentic story of Thatchers’ heritage.
This traditional premium cider has a loyal consumer following with excellent frequency of purchase. In 2020, alongside other ciders in the Thatchers range, the brand grew strongly, ahead of the glass bottled cider category, at 18% volume sales*.
Martin Thatcher, fourth generation cider maker says, “Thatchers Vintage is one of our long-held favourites at Myrtle Farm. With its rich, fuller flavour it has gained a loyal following and releasing the new Vintage is always an anticipated moment in life at the Farm.
“The traditional premium cider category plays an increasingly important role for retailers to help unlock value in their cider sales. Now more than ever, consumers are turning to brands like Thatchers they know and trust in these uncertain times.”
The 500ml bottle has an RRP of £1.85. Stockists include Tesco, Sainsbury’s, Asda, Morrisons and Ocado.
During 2020 Thatchers led cider maker growth, and was the stand-out performer of the year.
From Thatchers Gold, which has contributed more value to the category for two years in a row, to Thatchers Haze, the UK’s number one cloudy cider growing +80.3% (value), and Thatchers Cloudy Lemon, becoming the no1 new product SKU of the year. **
*Volume sales IRI 52 w/e 2 Jan 2021
**Value sales IRI 52 w/e to 5 Dec 2020