Thatchers Cider has sealed a deal with BT Sport that sees Thatchers Gold become the broadcast sponsor of the Gallagher Premiership Rugby on BT Sport for 2021.
Starting today, Friday 16th April, during the Northampton Saints vs London Irish match, the Thatchers Gold sponsorship will feature a 15sec opener, 10sec closer and 8 x 5sec ads per live match.
Martin Thatcher, fourth generation cider maker, explains, “Our delicious, refreshing Thatchers Gold Cider is at the heart of this sponsorship showcasing the perfection in every drop that makes it so special, blended with all the drama and excitement from a rugby game.”
During this season Thatchers Gold will feature during 25 live matches until the 26th June, shown live on BT Sport 1, 2 & 3. The sponsorship will also feature during the popular rugby highlight talk shows, Rugby Tonight and Rugby Tonight on Tour.
Martin continues, “We’re delighted to have the opportunity to align with BT Sport’s Gallagher Premiership Rugby tournament this season. This is a premium sport association, ensuring Thatchers Gold is front of mind for all the tournament’s passionate supporters.”
Jeremy Rosenberg, BT Sport’s Director of Advertising Partnerships says, “We are delighted that Thatchers is sponsoring Gallagher Premiership Rugby for the remainder of the season on BT Sport. This is a great fit and provides a refreshing link with the creative execution.”
The deal was brokered by Sky Media & Bray Leino.
Over 1.5 million adults watch the tournament, on average seeing it 24 times.
Thatchers Gold is the number one choice for drinkers willing to pay that little bit extra for quality. It has the highest rate of sale of any draught apple cider in the on-trade, and in the off-trade, the brand has added more value growth to the category than any other cider brand for the second year running, with value sales growing by +61.6% (IRI 52 w/e 27 February 2021).