The branded packs, containing 8x500ml bottles, are being rolled out to the off- trade this summer.
The move from the Somerset cider maker is aimed at driving up volume for Thatchers Gold in premium format, as well as building and maximising brand awareness.
Thatchers Gold is becoming firmly established in the consumer brand repertoire following a high-profile marketing campaign which has involved the continuation of its TV commercial across the West, West Country, Central and Meridian ITV regions as well as 48-sheet outdoor posters.
At 4.8% abv Thatchers Gold is a smooth and refreshing, medium dry Somerset cider, full of flavour from English apples, many of which are harvested from Thatchers own Somerset orchards.
Martin Thatcher, managing director of Thatchers Cider, says: “With sales of Thatchers growing ahead of the market this new multi-pack for Thatchers Gold is giving us the opportunity to drive sales even further. It provides consumers with a more convenient way of stocking up for social occasions, and fulfils the growing desire to enjoy pub quality drinks when entertaining at home.”
Martin Thatcher, MD
Tel: 01934 822862