SATO, an international leader in the Automatic Identification and Data Collection (AIDC) industry and a leader in barcode printing, labelling, and EPC/RFID solutions has launched the revolutionary new TH2 label printer which has been pre-programmed specifically for the retail sector to offer portable, intelligent printing.

Lightweight and portable the TH2 is particularly suited to the retail environment as no training is needed due to its intuitive functions, which allow users to immediately produce labels for 10 popular label formats including: Price, VAT Change, Reduced, Sale, ‘Was/Now’ and barcodes.

Many retail outlets currently handle price markdowns using pre-printed labels. This inflexible approach results in, at best, non-uniform price reduction information being communicated to customers and, at worst, loss of profits as staff struggle to make percentage calculations or implement markdowns accurately. The TH2 already comes equipped to handle powerful price markdown functionality.

Using an optional handheld scanner the TH2 can print ‘Was’ and ‘Now’ prices with percentage discount information set automatically onto a tag or label. On VAT labels, the calculations are completely automatic.

Designed with versatility in mind, desk space required to accommodate the TH2 is only 5” x 8” or 12.7cm x 20.32 cm and the printer can be fully portable using the battery option, which is a rechargeable lithium-ion battery allowing between 4000 and 5000 labels to be printed from a single charge. The TH2 features a large in-built keypad, so there’s no need for a PC in close proximity. It also has an anti-microbial casing to prevent bacterial cross contamination and has a wide, adjustable LCD screen display which offers mobile phone type, intuitive operation.

With SATO always aware of price sensitivity, users will be impressed that despite its market-leading technical specification the TH2 stands alone and there are no other products in its price bracket which offer such innovative features and benefits.

Speaking about the launch of the TH2 solution, SATO International Europe’s Managing Director, Brian Lang said, “For those working in the ultra-competitive retail sector the TH2 represents a real problem solving solution and can save retailers time and money with its pre-programmed functionality. Not only is the price very attractive but the ease of use and ability to begin creating label formats straight away can give retailers a real flexibility of response while maintaining total control of their pricing”.

The TH2 has a carrying handle as standard and a range of accessories is available such as a keypad cover, a hanging wall mount and a label cutter. Rolls of labels are included with the printer so you can get to work straight away.

In addition, SATO’s technical help-team can assist with label designs carrying your own logo or message and can advise on further extending the functions of the TH2 printer to suit your business’s needs; for example, a product database facility could be included with this solution.


Tel: 0125 524 0000

Email: enquiries

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