Anders Olsson, Marketing Director for Tetra Pak UK, is an expert on trends in the breakfast drinks market. He observes: “In recent years the drinks industry has seen an explosion in the range of breakfast time milks and juices on offer. The marketplace has greatly diversified, with the growth of smoothies, flavoured milks and added-value products, in response to rising consumer demand for drinks with notable health benefits, or new twists on old staples.
“Consumers are demanding more choice than ever before from their breakfast drinks, putting pressure on producers to innovate. For brands wishing to corner new gaps in the market, choice of packaging is an important consideration. Cartons fit the bill well because they have a 100% brandable surface, which provides maximum space to engage the consumer and communicate the product’s unique selling points, aiding point-of-sale presence despite the increasing amount of information that packaging has to accommodate.
“Delamere Dairy and The Berry Company have done a particularly good job at reinventing ‘old favourites’.”
Delamere Dairy’s Fresh Goats’ Milk
Delamere Dairy’s Fresh Goats’ Milk is a refreshing alternative on the breakfast staple, perfect as part of a healthy breakfast for adults and children alike.
Available in whole, semi-skimmed and skimmed varieties, Delamere Dairy’s Goats’ Milk has a mild taste, and provides a great source of vitamins and calcium when enjoyed with cereals, in hot drinks, or as a refreshing treat on its own. And thanks to the equipment used to package the milk, it has a longer shelf life than many other milk products.
Delamere Dairy’s Fresh Goats’ Milk is now available in 1 litre Tetra Pak Rex cartons, in Asda, Morrisons, Somerfield, Co-op, Budgens, Londis, Booths, Spar and independent retailers across the UK with a RRP of £1.28.
Superberry 100
The award-winning Berry Company has recently launched a new range of tasty pressed fruit juices in 1litre Tetra Pak cartons, which are a delicious and healthy choice for the breakfast table.
Made from 100% natural ingredients, the chilled juices are free from artificial flavours, sweeteners and preservatives. They come in three varieties, red, purple and orange, each made up of a range of berries, grouped together by colour, and high in antioxidants, vitamins and minerals.
Aside from the health benefits, consumers will also love the Superberry 100 juices because of the strong environmental credentials of the Tetra Pak cartons, which are recyclable and made mainly from a natural, renewable resource – paperboard.
The Superberry 100 range is available in Sainsburys, Waitrose and some independent retailers.
Tetra Pak UK
Tel: 0870 442 6600
www.tetrapak.com/uk
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