Tesco has revealed the six food and drink brands it will partner with as part of its 2019 Incubator programme, as it looks to help young, innovative suppliers grow and reach their potential. Established in 2017, Tesco’s Incubator programme is designed to give a helping hand to a carefully selected group of small entrepreneurial brands that have the potential to offer something different and exciting to customers.
Over the past two years, 28 suppliers have participated in the programme, with Brewdog, Propercorn, Fevertree, Bol and Graze going on to become household names. Once selected, each brand completes a comprehensive year-long programme that includes advice and guidance on marketing products effectively, responding to Tesco customer insight, supported through dunnhumby, as well as tips and mentorship from Tesco’s experienced Product team.
2019’s food and drink incubator brands are Biotiful Kefir gut health products: Mara Seaweed, a healthy alternative to salt-based seasoning: Just Love Food Company nut-free, gluten free, milk free and egg free (vegan) celebration cakes: Ugly Drinks natural, flavoured sparkling water: SimplyCook three-step cooking kits: and Thornbridge craft beers.
2019’s non-food brands are Naturo pet food, locally sourced and packed in 100% recyclable material: MUD Australian cosmetics: Rascal and Friends nappies. Andrew Yaxley, Tesco’s Group Chief Commercial Officer, said: “Our Incubator Programme is an important part of the work we’ve done in recent years to build closer, long-term partnerships with our suppliers. There are so many brilliant brands out there and we’re proud to partner with some of those we believe are at the forefront of the latest consumer trends.”