Minor Figures, the UK’s No.1 fastest growing alternative milk brand, today confirms the launch of its trio of oat m*lks into Tesco. From 21st March the retailer will stock the three strong 1 Litre range; Barista (RRP £1.80), Barista Organic (RRP: £2.00) and the latest addition, Barista Light (RRP: £2.00) across 700 stores nationwide. Minor Figures has also secured a host of new independent listings for its plant-based product portfolio via distributors including Bidfood & Stores Supply.
The latest win follows a period of sustained growth for the plant-based pioneers, who saw their RSV increase by £9million in the last year alone. Not only that, but the brand predicts a 100% YOY growth in revenue for the next three years ahead. Now stocked in over 2,500 grocery stores across the UK and more than 5,000 coffee shops and independents, the Minor Figures range is also seeing success internationally, now available in over 40 countries worldwide.
All Minor Figures products are not only proudly plant-based, UK-made and carbon neutral, but they never compromise on flavour or quality. Minor Figures’ real focus is on crafting products which allow the coffee’s natural characteristics to be present in the cup.
Stu Forsyth, Minor Figures, Co-Founder, explains, “We’re really pleased to have the support of Tesco to help us take our plant-based product range to an even broader consumer audience. We, as Founders, share a love of coffee and a passion for a better planet, so when we started the brand back in 2015 we set out simply to make innovative plant-based products that allow the true flavour profile of the coffee to shine through while remaining focussed on sustainability. It’s been quite the journey from our origins in East London to the global business we are today and this new Tesco listing is a key new win for us here in the UK market as we continue to accelerate the business.”