Tesco to open its first ever pub to help the nation celebrate the Coronation

• Ahead of Their Majesties’ Coronation, supermarket Tesco is encouraging the nation to ‘do good, by going to the pub’, as it opens the doors to its first ever public house, The King in the Castle
• Open in central London from 4^th – 5^th May, all proceeds will go to the supermarket’s charity partner, The Prince’s Trust, which was founded by The King in his former role as The Prince of Wales to support young people across the UK to build their confidence and skills and find employment
• The Coronation-themed menu, which features products from the supermarket’s limited-edition Coronation food range, has been curated by the Tesco Executive Chef team, with highlights including ‘Camilla’s King Prawn Curry’, ‘The Prince’s Crust Pie’ and a ‘trifle-inspired’ bellini
• Tesco is encouraging people to come together with friends and family and celebrate the Coronation for less, with drinks, appetisers and two or three course feasts at affordable prices
• According to the supermarket’s research, on average, each UK adult spends £92 over a bank holiday weekend, rising to £136 amongst 18–44-year-olds, and so with three taking place in May, the pub will offer an affordable option for those looking to celebrate the Coronation in London

Ahead of the Coronation, supermarket Tesco is encouraging the nation to do good by going to the pub, as it opens the doors to its first ever public house: The King in the Castle.

Located in London’s Farringdon, The King in the Castle is inviting people to come together with friends and family, whether they’re marking the historic occasion or simply making the most of the long weekend, with all proceeds from the pub going to the supermarket’s longstanding charity partner, youth charity The Prince’s Trust.

Open from 4^th – 5^th May, the pub will offer a Coronation-themed menu featuring products from the Tesco limited-edition Coronation food range. Available in-stores nationwide now, those hosting their own celebrations at home can enjoy party staples including pork pies and trifles, with Tesco donating £250,000* from proceeds of the range to The Prince’s Trust.

In celebration of people marking the crowning of Their Majesties, the menu at the pub, which has been curated by the Tesco Executive Chef team, will also feature twists on classic celebrations, nods to the royal family and inclusive options for all. Highlights include Camilla’s King Prawn Curry, ‘The Prince’s Crust’ Pie, and a range of celebratory alcoholic and non-alcoholic favourites, including a ‘trifle inspired’ bellini.

According to the supermarket’s research, one in six (15%) UK adults cite ‘going to the pub’ as their favourite way to come together with friends and family, rising to a fifth amongst Londoners (20%) and 25–34-year-olds (21%). However according to the supermarket’s research, on average, each UK adult spends £92- rising to £136 amongst 18–44-year-olds- over a bank holiday weekend and so with three taking place in May, The King in the Castle will offer an affordable option for those wanting to maximise the long weekend.

Capturing the celebratory mood of the nation, The King in the Castle will be decked out in stunning hanging floral displays and bunting throughout the venue. Outside the venue, there will be a sampling station for passers-by to try bite-sized portions of the menu, such as the Coronation King Prawn Sandwich and Coronation-themed cupcakes.

Bookings for the pub can be made via OpenTable from today, however walk-in sittings will also available.

Alessandra Bellini, Tesco Chief Customer Officer said: “The Coronation is a historic moment and we want to help our customers celebrate it. As one of the most enduring parts of British culture, pubs have traditionally been an important part of local communities and so a pub felt like the perfect way to bring people together to mark this special occasion and enjoy delicious food. What’s more, we’ll donate £250,000 from the proceeds of sales of our limited-edition Coronation range in-store, along with all proceeds from the pub to The Prince’s Trust so we can all enjoy food that both tastes good and does good.

“Tesco and The Prince’s Trust have worked together for 5 years, so this is a wonderful way for us highlight the incredible work that they do and help them to continue to support young people across the UK for many years to come. Whether you’re planning to celebrate the Coronation at home with your own party, or are joining us at our pub, we’ve made sure that everyone can enjoy a royally-good weekend.”