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Following the huge success of the introduction of Warrior® range in Tesco stores, the leading grocery retailer will be expanding its offering.

In addition to Warrior Collagen Peptides, Tesco will be adding four flavours of the renowned Warrior CRUNCH bars to its shelves, including Birthday Cake and Fudge Brownie, as well as the Warrior Pre-Workout and Creatine supplements, to meet the growing demand for sports nutrition products.

Increasingly popular amongst health enthusiasts, the Warrior range was officially introduced to Tesco consumers earlier this year and has quickly become a firm favourite amongst shoppers. Currently stocked in Tesco stores nationwide, this expansion is the latest achievement for KBF Enterprises, the parent company of Warrior, who are on track be a £36m business by the end of 2023.

Renowned for its award-winning Warrior CRUNCH and Warrior RAW range of guilt-free, healthy snacking bars and flapjacks, the Warrior brand has celebrated exponential growth over the past 12 months. On track to sell over 30 million bars by the end of 2023, a Warrior protein bar is predicted to be sold every second.

Kieran Fisher, Founder of KBF Enterprises and Warrior comments: “We are incredibly proud of the growth of the Warrior range within one of the UK’s largest retailers. This is the latest in a series of new listings for our brand, with us now being listed in Asda, WHSmith and Spar stores nationwide, in over 20,000 retail locations across the globe.

“We have a fantastic partnership with Tesco already and the introduction of our bestselling protein bars, Creatine and Pre-Workout is the natural progression, giving Tesco shoppers more choice than ever before. We know that there is huge demand for nutritious, affordable products to help enhance the nation’s health and fitness regimes,  and we are certain that the Warrior range will be a popular choice.”

Warrior® is owned by KBF Enterprises® and was created with a single purpose in mind – to improve the athletic performance and mental focus of those who consume them. Their aim is to help those from all walks of life with any challenge they may have, whether it be a hardcore training session, workplace meeting or student assignment.

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