This month sees TENZING, the pioneers in natural energy, launch its new creative campaign across the UK. The brand, which will now be the second-largest media spender in the energy drinks category, behind Red Bull, is on a mission to increase overall awareness, educating further on healthier and better alternatives to traditional energy drinks. Launching in various formats across the London Underground, on the road and on buses, each two week burst will see 1,606 assets go live, reaching 75% of the London population. Furthermore, TENZING will launch a UK-wide digital campaign across Google, YouTube, Meta, and TikTok. Working in partnership with Studio Nari, the new creative will roll out in two phases (19 May to 13th July and 8th September to 19th October).
TENZING is the only natural energy drink at scale — 100% plant-based, low in calories, and crafted with real fruits, plants and electrolytes. Already the No.3 functional energy drink in Tesco, and the only one in the top 10 where the ingredients are sourced from nature, the brand has seen sustained success since launch. The new campaign news follows the recent investment announcement with TENZING having secured investment from HEINEKEN UK for a minority stake in the brand, which will support the ongoing growth.
Huib van Bockel, Tenzing Founder says: “TENZING changed the way people energise; no more artificial ingredients or sky-high calories. We were the world’s first credible ‘better for you’ energy drink. We’ve always been the biggest. And now, with the Heineken investment, we’re the best-backed. We’re already the #3 brand in London grocery and Tesco nationwide. It’s officially a three-horse race in energy. TENZING has become the go-to brand for a new generation that demands more: natural energy, low sugar, and no artificial junk. This generation won’t settle and neither will we. That’s why we’re stepping up as the second-biggest advertiser in the category, right after Red Bull”
Caterina Bianchini, Founder & Creative Director of Studio Nari says: “It’s rare to come across a brand with this much soul. A team that matches the energy, yet brings clarity. A brand that feels like a sleeping giant. Together, it’s a recipe for a successful collaboration – a branding agency’s dream. That, to us, was TENZING. To realise TENZING’s ambition, we needed to visually unpack their key message: “Life’s Too Good for Bad Energy.” We focused on human connection – making the sentiment feel lived, not just said. The result is a revitalised visual system that lets TENZING speak with clarity and playfulness. One that shows how they enable adventurers to unlock pure energy, without the usual suspects – no nasties, no high sugar”.
Find out more: tenzingnaturalenergy.com.
Comments are closed.