TCC, the global leader in retail marketing programmes designed to change shopper behaviour, has joined forces with Tesco once again to introduce a new retail marketing promotion in the UK. A high quality range of Wenger luggage will be on offer to Tesco shoppers at a massively reduced rate, in order to drive footfall, increase basket spend and increase non-food sales.
The exclusive new promotion launched on the 7th May and will give shoppers the opportunity to collect coupons, which will allow them to save 70% off the RRP of a fantastic range of high quality Wenger luggage, available across 584 Tesco stores in the UK.
Founded in 1893 in the Delemont, located in the famous Swiss Jura region, Wenger is best known as the Maker of the Genuine Swiss Army Knife. Over the last decade, Wenger has developed Wenger-branded products that reflect the innovation, precision and quality of the world famous Swiss Army Knife in the backpack, computer mobility and travel gear categories.
The promotion is specifically tailored to reward its most loyal customers with an exclusive range of premium luggage. For every £20 spent in-store at participating Tesco outlets, shoppers receive a Wenger luggage discount coupon.
Once shoppers have collected ten coupons they can then select from 8 products in the Wenger luggage range displayed in-store and receive a phenomenal 70% discount off the RRP.
The specially selected Wenger luggage range includes a selection of eight essential travel must-haves, including a wash bag, backpack, messenger bag, travel bag with wheels, 18” and 24” trolleys, briefcase trolley and garment bag.
Kari Daniels, General Merchandise Marketing Director Tesco commented on the success of previous promotions with TCC: ”We are delighted with these promotions. Customers are clearly appreciating the offer on these premium products and with each programme, more of our customers are qualifying and taking part.”
The programme was launched on the 7th May with coupons issued for 12 weeks. Customers can collect their luggage and travel accessories in store for a further two weeks until 12th August 2012.
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