TCC, the global leader in retail marketing programmes, has once again joined forces with Tesco to run another appealing promotion in the Republic of Ireland. Shoppers will be able to collect a high quality range of premium luggage at a vastly reduced rate with the promotion specifically tailored to reward loyal customers with an exclusive range of Wenger luggage.

The exclusive new promotion launched on the 4th June and will be available across 137 Tesco stores in the Republic of Ireland. For every €20 spent in-store at participating Tesco outlets, shoppers receive a Wenger luggage discount coupon. The collection of ten coupons qualifies a customer to choose from one of seven products in the Wenger luggage range displayed in-store, offering a phenomenal 70% discount off the RRP. The coupons can also be kept safe in convenient branded collectors wallets, available in store.

The specially selected Wenger luggage range includes a choice of seven essential travel must-haves, including a wash bag, backpack, messenger bag, travel bag with wheels,18” and 24” suitcase trolleys, and briefcase trolley. Shoppers can pick up the entire range for under €191 saving an incredible €452 on the RRP.

Founded in 1893 in the Delemont, located in the famous Swiss Jura region, Wenger is best known as the Maker of the Genuine Swiss Army Knife. Over the last decade, Wenger has developed Wenger-branded products that reflect the innovation, precision and quality of the world famous Swiss Army Knife in the backpack, computer mobility and travel gear categories.

David Ringer, General Manager for UK & Ireland, TCC commented: “Our customer retail marketing programmes provide the perfect platform to positively impact on performance for retailers. Following on from the success of previous programmes we have once again worked with Tesco to introduce this latest promotion which has been designed to increase basket spend, increase non-food sales and provide vastly improved levels of consumer engagement.”

John Paul O’Reilly, Commercial Director, Tesco commented: “TCC has shown great understanding when providing us with promotional programmes that help us meet specific needs and goals in rewarding and retaining our loyal shoppers. We definitely notice a positive shift in customer purchasing habits when running these retail marketing programmes and are delighted to be implementing yet another promotion with TCC.”

The promotion was launched on the 4th June with coupons issued for 14 weeks, after which customers can collect their luggage in store for an additional week(until 16th September 2012).


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