CÎROC, the largest Super-Premium Vodka range in impulse, and the third largest Super-Premium Vodka brand in the total off-trade[1], has unveiled a brand-new flavour: CÎROC Colada RTD. A sparkling mixed drink, with CÎROC Vodka, pineapple and coconut flavours mixed with lemonade, is now available in a 250ml ready-to-drink can.
With ‘tropical’ the second most popular flavour profile in Super-Premium Vodka[2]., CÎROC will offer shoppers convenient luxury in an accessible format this summer with this latest launch.
Pippa Lewis, Senior Brand Manager at CÎROC Vodka, commented: “Our new CÎROC Colada ready-to-drink can offers a sophisticated blend of sweet, juicy pineapple taste upfront with a classic, creamy coconut and tropical finish. Conveniently served up in a beautiful, ready-to-drink can, CÎROC Colada will be the 4th variant in the CÎROC RTD portfolio.
“We are delighted to launch CÎROC Colada just in time for the spring and summer seasons, a period where consumers look to connect and enjoy meaningful moments together. Whether shoppers are on the go, at a picnic, or gathering with friends, CÎROC Colada is the perfect addition to fridges, helping retailers tap into these occasions and drive sales.”
Launching alongside the new Colada RTD can, CÎROC is also bringing back CÎROC Coconut flavoured vodka, made with 5x distilled vodka from fine French grapes and natural flavourings. CÎROC Coconut provides a taste of the tropics and can be used to create a classic Pina Colada or sophisticated martini cocktails, so there is a serve for all occasions.
CÎROC Colada is available in a 250ml can (5% ABV) across grocery, convenience and wholesale now, with CÎROC Coconut 70cl (37.5% ABV) rolling out alongside it.
[1] Source Nielsen, Total Sales Value, L52W to 22/2/25
[2] Nielsen Scantrack L52W October 2024
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