- Sol is now brewed with solar energy, following the installation of 4,000 solar panels at its UK brewery and 9,212 solar panels at its Dutch brewery
- The change is an important milestone in the brand’s journey to reduce its carbon footprint and embrace the positive energy of the sun
- The tagline ‘Brewed with Solar Energy’ will be included on all packaging from October 2020
Sol has announced that it is now brewed with solar energy, after the installation of 4,000 solar panels at its brewery in Tadcaster and 9,212 solar panels at its brewery in Zoeterwoude. By harnessing the sun’s positive energy and infusing it into the production process, Sol has fully embodied its sunny Mexican heritage to offer shoppers a new way to Taste the Sun.
Since April 2020, all bottles brewed at both sites have been produced using renewable energy from solar power. The move marks an important step towards reducing the brand’s carbon footprint, as part of HEINEKEN UK’s broader commitment to sustainability.
From October 2020, all primary and secondary packaging will include the new tagline, ‘Brewed with Solar Energy’, to mark the achievement and demonstrate to shoppers the changes the brand has made. Driving standout on shelf, the tagline compliments the bottle’s new design, which dials up the iconic sun symbol and bright brand colours to reaffirm Sol’s aim to connect people to the positive energy from the sun.
Matt Saltzstein, Premium Beer Unit Brand Director at HEINEKEN UK said: “At HEINEKEN UK, we’ve challenged ourselves to innovate sustainably and as a result, we’re proud to share that the Sol brand is now brewed by solar energy. As its name suggests, Sol is all about the sun and our new tagline, ‘Brewed with Solar Energy’, reinforces our authentic, longstanding connection to it, whilst also showcasing our goal of becoming more carbon neutral to our sustainability-minded shoppers.”
The brand continues to go from strength to strength in the UK, with Sol experiencing a +114% sales increase compared to last year, higher than the Beer category (+21%[1]). This step forward in sustainability seeks to continue the brand’s growth, resulting in a significant increase in purchase intent to further help retailers.
Brewing Sol with solar power supports HEINEKEN’s sustainable development strategy, Brewing a Better World, which aims to increase the share of renewable energy in production to 70% by 2030.
[1] Nielsen Scantrack, Total Coverage, MAT Sales Value, Data to 17.10.20
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