With the great British summertime now in full swing, Greenall’s, the Original London Dry Gin, is giving consumers a taste of the tropics whatever the weather with the introduction of Greenall’s Tropical Fruits Gin – the latest in the brand’s collection of premium flavoured gins.
Launching exclusively in Tesco from 25th July, Greenall’s Tropical Fruits Gin (37.5% ABV) is a modern take on the classic fruit flavours that are well-loved by consumers. Blending mango, passion fruit, pineapple and orange, the new gin is made using only the highest quality ingredients and contains no artificial sweeteners or added sugar.
Greenall’s predicts its new Tropical Fruits flavoured gin will be the tipple of choice for consumers’ BBQs and other get-togethers this summer, pointing to research which found that 75% of gin drinkers would consider buying this flavour, with a further 68% stating they would buy it in addition to their current alcohol purchases1.
Russell Smith, Brand Director at Greenall’s Gin, comments: “We’re delighted to be launching Greenall’s Tropical Fruits Gin exclusively with Tesco and we’re confident that this is a flavour their customers are going to love, especially as they look to enjoy drinks at home over the summer months. Greenall’s is a gin brand that consumers can trust, delivering high quality gin every time at a price that doesn’t break the bank – something that is increasingly important to us all. Greenall’s offers affordable quality without the compromise!”
To support the launch of Greenall’s Tropical Fruits Gin in the UK, the brand will be driving consumer awareness through digital marketing and social media. Greenall’s is also sponsoring Pub in The Park for the third year running, with Greenall’s Tropical Fruits Gin previewed at the nine festivals taking place across the UK this summer. Consumers will have the opportunity to try the new gin for the first time, which they can then purchase at Tesco online and in-store from 25th July, RRP £19.50.
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