Quorn, the UK’s No. 1 meat free brand*1, is set to drive seasonal meat free sales this year with the launch of two new vegetarian roast products.
Quorn Ham Roast and Beef Roast (400g, RRP £3.00#) will be a Tesco exclusive available from 1st November, in time to tap into seasonal sales.
Last Christmas saw the highest penetration in frozen meat free and 3.4m shoppers bought into the category*2, with a raft of seasonal NPD hitting shelves,“ says Gill Riley, Marketing Director at Quorn Foods UK.
“Christmas 2021 will provide Tesco retailers with another big opportunity to build on the success of last year. Shoppers want to enjoy traditional and comforting meals with family and friends and meat is often the centrepiece at these occasions. Our new delicious Quorn Ham and Beef Roasts give consumers a protein option that is convenient, versatile, tasty and better for the planet.
“We’re confident that these two products will excite existing meat free shoppers and also attract new shoppers into the category.”
Sources:
*1: IRI 52 w/e 11.09.21 and Kantar 52 w/e 04.09.21
*2: Kantar World Panel Frozen Meat Free Buyers for 4 we 27 Dec 2020
# Retail pricing is at the sole discretion of the retailer
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