Tango is shaking up the soft drinks category with its boldest on-pack promotion yet, offering cash prizes which range from £1 to £10,000, delivered in an outrageously Tango way. Debuting from 1 June until 12 September, the promotion will run across Tango’s core range – Orange Original, Cherry Sugar Free and Apple Sugar Free and is set to appeal to the 57% of Gen-Z shoppers who love to win cash prizes[1].
To enter, all shoppers must purchase a participating Tango product from Tango’s core range, scan the QR code, and enter their details via a microsite to play a short minigame – Shake the Bank. Shoppers can win ranging from £1 to £5 up for grabs. There is also the opportunity to be entered into a series of larger prize draws to win between £1,000 and £10,000. These huge cash prizes will be delivered in a truly outrageous way, from cash frozen in blocks of ice, to thousands of 1ps delivered by the skip-load. Ts&Cs apply*.
Ben Parker, VP Sales, Off-Trade at Carlsberg Britvic, commented: “The Tango brand is now worth £113 million RSV and growing at +7.6%[2], with over 5.6 million buyers[3] and we’re confident that the on-pack promotion will further drive sales for retailers. We know cash is king for Gen-Z, and Tango’s bold personality will help this standout in chillers, from eye-catching packs to the unforgettable prize deliveries. Retailers can expect a real buzz in-store with increased shopper engagement in the face of brilliantly bizarre cash prizes.”
The promotion is rolling out from 1 June in 330ml single cans, 500ml plain and PMP bottles, multipack 8 cans, and 2L bottle formats across all core flavours.
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