Britvic is committed to growing the fruit flavoured carbonates category with the launch of Tango Editions: a sugar free, rotational flavour series aiming to drive excitement for retailers and shoppers alike. It combines bold flavours, bold liquids and bold pack designs aimed at standing out on shelf and in the chiller.

New from the end of February, the first edition ‘Berry Peachy’ is a great tasting, Peach & Raspberry flavoured drink designed to tickle the tastebuds and deliver the ultimate in tangy refreshment. The new flavour is available in a variety of formats to help cater to the many shopper missions currently driving sales in the channel.

Multipacks and 2L bottles are ideal for sharing occasions, while 500ml bottles and 330ml cans will suit shoppers who are seeking refreshment while on-the-go. With a vibrant pink liquid and a cheeky name, new Berry Peachy is set to be a hit with shoppers this summer, helping retailers grow their soft drink sales throughout the season and beyond.

Ben Parker, at-home commercial director at Britvic, comments: “We know how important it is to keep shoppers on their toes with exciting new innovation, especially in the fruit carbs category. Our ‘Tango Editions’ range was developed for exactly this reason – so retailers can offer their shoppers a series of rotational flavours which disrupt the category through bold tastes, liquids and pack designs.

“Sugar free options have grown ahead of the fruit flavoured carbs category at +12.4%[1], which shows just how important it is for us to continue meeting the needs of health-conscious consumers.”

Tango as a total brand is worth over £52m RSV after growing 13.1% vs last year, and its sugar-free flavours represent a third of the Tango brand.[2] Berry Peachy is set to follow the success of Dark Berry, which has added £8m to the category already since its launch in March 2021[3].

Tango Editions Berry Peachy Sugar Free will be available from the end of February and will be supported through digital and social communications as well as in-store activations across the channel.

[1] NielsenIQ RMS Total Coverage, Value % Chg vs YA, Britvic Defined, MAT to 22.01.22

[2] NielsenIQ RMS, Total Coverage, Value Sales, Britvic Defined, MAT to 22.01.22

[3] NielsenIQ RMS, Total Coverage, Value Sales, Britvic Defined, MAT to 22.01.22

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