The fastest-[1]growing snack brand with cult following, Takis is set to spice up aisles up and down the country with the launch of Blue Heat – the latest addition to its bold and intensely flavoured range of rolled tortilla chips. Following huge success in international markets, the striking blue snack that is the brand’s number two flavour in the US,[2] will be available nationwide from 26 February onwards, rolling out through both grocery and convenience into March.
The launch taps into the continued demand for spicy snacks in the UK. The bagged snacks category continues to grow and is now worth £4.19bn in value[3], and within that, the ‘Heat’ segment is out-performing total crisps at +9% value sales in the last year[4]. Takis is perfectly placed to cater to this demand as the brand is outperforming the market, growing in value sales by 10% in the last year[5].
Becky Allan, Marketing Manager, Takis, said: “There is no denying that UK consumers love a bit of spice. Gen Z in particular are leading the way with this and becoming more adventurous in their snack options. Takis Blue Heat has already seen incredible success in international markets, garnering a huge cult following. With its unmatched intensity across heat, flavour and visual appeal this new launch is set to resonate strongly with UK consumers and drive further growth within the category.”
Already a fan favourite across the globe, Takis Blue Heat delivers an explosive combination of chilli and lime flavours, designed for those who crave adventure in their snacking experience. The bold new offering joins the brand’s popular lineup, which includes best-sellers Fuego and Dragon Sweet Chilli.
Takis Blue Heat 100g will land in Co-op stores on 26th February, in Morrisons Daily stores from 2nd April (RRP £2). Takis Blue Heat 180g will launch exclusively in Aldi stores nationwide from 6th March (RRP £2.99).
[1] Cricana – Total Market – Total Sharing Crisps By Major Brand – 12wk w/e 24/11/24)
[2] Barcel Internal Sales Data USA 2024
[3] Circana – Total Market – Total Crisps, Baked & Snacks – L52 w/e 24/11/24
[4] Circana – Total Market 52 &12 w.e 24.11.24
[5] Circana Total Market – Total Takis (52wk: w.e 24.11.24)
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