Snacking sensation Takis will be rolling into Morrisons this June. The new listing will see both Morrisons Daily and Morrisons main estate stores stock the brand, enticing Gen Z to the snacking fixture.
Morrisons Daily stores are now stocking all three SKUs to capitalise on impulse purchase and shoppers looking for a quick heat fix: Fuego, Volcano and Dragon Sweet Chilli. Larger Morrisons stores will see Fuego and Volcano hit shelves on 5th June 2024 to reach those doing their weekly shop.
Becky Allan, Marketing Manager, Takis, said: “The launch of our spicy rolled tortilla chips into the Morrisons estate is Takis’ first long-term listing with a major multiple, marking another major step in our move to heat up the snacking category. The ‘need for heat’ is showing no signs of stopping, so this launch caters perfectly to the 33% of snackers looking to explore new intense flavours in the category[1]. Working with Morrisons was a natural next step in our expansion plan, enabling us to provide delicious snacks to Gen Z up and down the country.”
The best-selling Fuego flavour, priced at RRP £2, provides a blast of flaming hot chilli pepper and tangy lime, earning it an ‘EXTREME’ rating on the brand’s Heat Meter. Takis’ Volcano variant meanwhile offers an intensely cheesy flavour with a cheeky fiery kick and is already has an excited consumer following, hunting down this intense snack! The newest to the Takis UK family, Dragon Sweet Chilli, ensures every bite is filled with a spicy sweet chilli flavour combination that tingles your taste buds. Marked as ‘Hot’ on the Takis Heat Meter, these hot and spicy corn chips are sure to thrill true chip lovers. Intense snack — eat if you dare!
Takis Fuego, Volcano and Dragon Sweet Chilli SKUs are now available in Morrisons Daily stores, and Fuego and Volcano in larger Morrisons stores from 5th June, RRP £2 (100g).
[1] Takis – Attitudes to spice – Multi Answer Research 02.04.24
Comments are closed.