To celebrate Morrisons 125th anniversary, Baileys – the number one loved spirits brand in GB[1] – has partnered with the supermarket to offer the beloved limited-edition flavour, Baileys Birthday Cake (17% ABV).
Available now exclusively in Morrisons, and coinciding with the supermarket chain’s milestone, the partnership taps into the burgeoning interest amongst consumers for micro treating moments, gifting occasions, as well as the rising interest in premium cocktails at home[2].
The limited-edition expression was introduced in the US in 2021 for the first time. The innovation blends the iconic taste of Baileys Original Irish Cream with the delightful flavours of sweet vanilla cake and rich buttercream frosting. Perfect for birthdays, special occasions, or enjoyed on its own as a delicious treat, Baileys Birthday Cake is the celebration you can taste.
Perfect for birthdays, special occasions, or served over ice as a delicious treat, Baileys Birthday Cake can be enjoyed in a number of ways include over ice, drizzled over ice cream, or mixed into a milkshake. For the ultimate celebratory serve, people can serve up a Baileys Birthday Cake Sipper by simply pouring 50ml of Baileys Birthday Cake into a glass and garnishing with whipped cream and sprinkles.
Charlotte Gibbon, Director of Gins, Pimms, Baileys, and Non-alc at Diageo GB, says: “We’re always looking for new, innovative ways to support our off-trade customers and we’re thrilled to partner with Morrisons to launch Baileys Birthday Cake, helping them celebrate their 125th anniversary in style.
Baileys is the ultimate adult treat for celebratory moments both big and small, and Baileys Birthday Cake encapsulates the joy of celebrations, making every sip a moment to remember. We’re looking forward to being able to work with more of our retail partners, helping them to find exciting ways to celebrate milestones such as this, as well as creating more ways for people to celebrate with Baileys.”
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