Horlicks has unveiled its new look, rolling out from September. Part of a substantial campaign to consolidate Horlicks’ presence at the heart of family life, the new look packs position Horlicks as a sanctuary, the message being to ‘Take a Moment’ to escape the stresses of modern life. Horlicks’ famous fortified recipe, made with British wheat and barley, is unchanged and contains 14 key vitamins and minerals, communicated prominently on pack. The redesign is supported by a heavyweight marketing programme including experiential, advertising, in-store activation, PR and digital.
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