NEW Cauldron Butternut & Red Chilli Bites (RRP £2.50#, 160g) will be available in Tesco and Waitrose from 30 April and Sainsbury’s from 7 May.
Cauldron Butternut & Red Chilli Bites will be bursting into the chillers of major retailers from April. The uniquely moreish snack is set to be another shopper favourite, building on the success of Cauldron Middle Eastern Falafels, which is currently the No. 1 plant based snacking SKU[1].
Cauldron’s new plant packed innovation drives the brand’s mission to disrupt the category with vibrant and delicious plants and veggie products that don’t cost the earth.
Lucy Grogut, Head of Brands at Cauldron Foods, said: “The meat free snacks sector is driving the category forward, enticing meat eaters and flexitarians into trying something new and exciting. It’s the No. 1 sector in meat free and has the highest recruitment, attracting the most new shoppers[2], showing there are plenty of opportunities for retailers to drive incremental sales.”
The tasty new snacks will add excitement and flavour to the fixture. Made with a delicious mix of butternut squash, chickpeas, red pepper, red onion, a touch of mozzarella, and a unique blend of herbs and spices, the Bites are also a source of protein, high in fibre and low in saturated fat.
“We know plants are incredible, that’s never been in doubt. With our delicious Cauldron Butternut & Red Chilli Bites, we’re showing shoppers that nobody else can transform plants like we can. We have created another new flavour combo with the perfect balance of spices and herbs that bring the best out of our incredible veggies and set tastebuds alight. The Bites will add more vibrance, colour and excitement to people’s plates and we know that shoppers will love this new product.
“We’re supporting the launch with an exciting digital, PR and in store shopper marketing campaign. We’ll be grabbing shoppers’ attention on their path to purchase, driving awareness of this new addition to the chiller, as well as the Cauldron brand and wider category. Retailers who are stocking the full Cauldron Snacks range will see the biggest benefit,” adds Lucy.
Providing convenience and ease for consumers as well as great flavour, the Bites are versatile and adaptable for a treat on the go or perfect tossed into a delicious salad or wrap. They are ready to eat cold or can be cooked in the air fryer in just eight minutes.
[1] Nielsen Total Plant Based Chilled Snacking (Marlow Foods Defined) Brand level 52 week ending 22.02.2025
[2] Kantar 52 w/e data to Dec 2024
#Pricing set at the discretion of the retailer.
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