British sweet manufacturer Swizzels has created a limited-edition Minions-themed range of confectionery to coincide with the UK release of Illumination’s Minions: The Rise of Gru, which launches in UK cinemas on 1 July 2022.
The products are certain to prove popular with consumers and can be promoted to retailers with displays that shine a spotlight on the eagerly anticipated film.
The range includes:
Minions Banana and Blueberry Squashies
A brand-new flavour of the UK’s number one sugar confectionery brand*, presented in blue-and-yellow striped packaging to echo the Minions in their iconic dungarees.
Wholesalers can purchase in 120g packs in cases of twelve PMP. RSP £1 per hanging bag.
Minions Tropical Chew Bars
A brand-new product featuring two tropical flavours: Peach & Passionfruit and Mango & Pineapple. Vegan-friendly, the chew bars are presented in vibrant packaging that features a different Minion on each product.
Wholesalers can purchase in 120g packs in cases of 12. RSP £1 per hanging bag.
Minions Tropical Fizz Individual Chew Bar
Another new product, Minions Tropical Fizz individual chew bars will be released in June with an RSP of 15p. The product features a surprise sherbet centre encased in a tropical flavoured chew.
Vegan-friendly, wholesalers and cash and carries are encouraged to stock up on the new sweets and include them in their vegan confectionery offering.
The range will appeal to retailers looking to boost sales around the film’s release and will be heavily supported across all media platforms throughout the summer.
For more information, please visit www.swizzels.com/minions.
*IRI, Confectionery, Value Sales, 52wks to 31st October 2021, Total
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