British sweet manufacturer Swizzels is keeping Halloween spirits up for consumers as it sets to host the UK’s largest virtual Halloween party.

In light of the pandemic, Swizzels is making sure Halloween isn’t cancelled with its Fright Night Live event – an interactive evening of light, family friendly Halloween entertainment that the whole nation is invited to enjoy from the comfort of their own homes.

Fright Night Live will be streamed live from a secret haunted location through Swizzels’ website and social channels. Those who tune in can expect a night of tricks and treats, with the opportunity to win Swizzels prizes through various games and competitions during the two-hour event.

In the build up to the event which is taking place on 31st October, Swizzels will be encouraging the public to get prepared, driving sales of their Halloween share bags and variety packs.

Claire Lee, NPD Brand Manager at Swizzels said:

“We know that Halloween will look a little bit different this year. Trick or treating and big parties can’t take place unfortunately but that doesn’t mean families and friends can’t have fun and celebrate.

‘‘We recently conducted some research to understand how consumers feel about celebrating Halloween this year, and it’s clear the majority of people are still keen to celebrate in some way. We want to ensure that Halloween is equally as big in 2020 while making sure people can celebrate safely and responsibly.’’

According to Swizzels’ research, 76% of people intend to purchase sweets or chocolate for the festivities, compared to 78% of people last year*, so ensuring the shelves are well stocked with confectionery is still as key this year to meet consumer demand.

Swizzels is the UK’s largest family-owned independent sugar confectionery business and one of the few confectionery companies to still manufacture sweets in the UK. The company makes a range of well-known products including Love Hearts, Refreshers, Drumstick Lollies, Rainbow Drops, Double Lollies, Squashies and Fruity Pops.

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