Swizzels introduces new packaging for its Squashies inspired by Illumination’s Minions

British sweet manufacturer Swizzels has collaborated with Universal Products & Experiences to redesign the packaging for its Minions-themed Squashies, drawing inspiration from Illumination’s latest film, Despicable Me 4, hitting UK cinemas on 12^th July 2024.

Initially launched in 2022, the Minions Banana & Blueberry Squashies have steadily grown in popularity, proving lucrative for retailers. This success has prompted Swizzels to evolve the packaging in time for the latest film’s release, now featuring three different Minion character designs.

Available in 120g bags, the Minions-themed Squashies are offered in price-marked packs 110g (RSP: £1.15) and come in 12 cases per SRP.

Retailers and wholesalers can maximise sales with vibrant seasonal displays provided by the sweet maker, themed around Illumination’s latest film in the world’s most successful animated franchise. 

Swizzels’ Minions range includes: 

Minions Banana & Blueberry Squashies

Classic Banana & Blueberry flavoured Squashies, now available in three different Minion character designs, and presented in blue-and-yellow striped packaging to imitate the Minions in their iconic outfits. 

Minions Tropical Chew Bars

Launched in 2022, the product features two tropical flavours: Peach & Passionfruit and Mango & Pineapple. Vegan-friendly, the chew bars are presented in bright, modern packaging that features a different Minion on each individual chew bar.

Retailers can purchase the product in 120g packs in cases of 12, PMP. RSP £1.15 per hanging bag.

Minions Tropical Fizz Individual Chew Bar

Minions Tropical Fizz individual chew bars are available to purchase with an RSP of 15p. Vegan-friendly, the product features a surprise sherbet centre encased in a tropical-flavoured chew. 

Minions Sherbet Dips

Launched last year, Minions Sherbet Dip comprises three flavours: Fizzy Orange, Sour Apple and Tangy Berry, with a classic Swizzelstick for dipping.

Retailers can purchase the three-flavoured Dips – which are vegan-friendly – in 23g sachets in cases of 36 per SRP, with an RRP of 50p per sachet.

To coincide with the film launch, Swizzels is running an engaging social media campaign throughout the summer, targeting consumers with over 25 million Opportunities To See (OTS) and offering them a chance to win an abroad vacation of their choice.