Ambrosia is expanding its Deluxe Rice range with two new flavours, an indulgent Caramelised Biscuit and an Apple & Cinnamon, the first fruity flavour to join the line-up. These on-trend flavours will be available in a twin pot format, ideal for a snackable and indulgent dessert.

The Deluxe Rice range is non-HFSS and is made to a luxurious recipe, blending fresh cream with our finest ingredients to create a thick and creamy rice pudding. This range extension follows the successful launch of Ambrosia Deluxe Rice in 2023, with these latest flavours looking to drive further incremental growth within the ambient rice category.

Ambrosia Deluxe Rice has proven successful in attracting younger shoppers into the ambient desserts category[1]. These new flavours look to continue momentum and increase category value by presenting an exciting, premium proposition from a trusted brand, meaning consumers can be confident it will deliver on great taste.

The Caramelised Biscuit and Apple & Cinnamon flavours are available now in selected Asda stores nationwide, subject to availability, at an MRSP of £1.59*.

*MRSP is the manufacturer’s recommended selling price. Retail prices are at the sole discretion of the retailer.

[1] Kantar Total Market, Shoppers aged under 35, 52wks to 29th December 2024. Deluxe Spend index vs. Total Ambient Desserts

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