Leading Chinese sauce company, Lee Kum Kee, is expanding its existing range with the addition of two new products – a Sweet Hoisin Sauce and a Seasoned Rice Vinegar.
The new products, which were recently launched into Tesco stores nationwide as well as in Asian stores, celebrate the brand’s 132-year heritage – offering authentic flavours from Chinese cooking to UK consumers.
Originating from the south of China, Hoisin Sauce is a savoury soybean-based sauce with a hint of sweetness and spice. There are multiple interpretations for the name “Hoisin”, a popular one being that the sauce was originally often paired with seafood, which is called “Hoisin” in Cantonese. This year, Lee Kum Kee has adapted the classic Hoisin Sauce creating the new Lee Kum Kee Sweet Hoisin Sauce which is made from selected spices, soybeans, sesame seeds and sweet potatoes. The store cupboard superhero can be used for dipping, dressing and stir-frying and goes well in Vietnamese Pho (rice noodles) and with aromatic crispy duck pancakes.
Alongside this, Lee Kum Kee’s new Seasoned Rice Vinegar has been made from authentic Zhenjiang vinegar and offers complex flavours with a hint of subtle sweetness and malty, woody, smoky flavours and aromas. Popular in Chinese kitchens, especially in the South East of China, the Seasoned Rice Vinegar is a versatile product that can be used for dressing salads, as a seasoning to add a hint of refreshing sourness in stir fry recipes, as a dipping sauce for dumplings, a sauce for noodles and as a dressing or marinade for steak and pork chops.
Maria Chong, Managing Director at Lee Kum Kee Europe, says: ‘’As a brand with such a rich and long heritage, Lee Kum Kee specialises in manufacturing authentic sauces and seasoning ingredients and every year we introduce new products to cater for the changing lifestyles of consumers and to enhance our product portfolio, offering sauces and condiments to fulfil consumers’ needs. Our range provides consumers with an opportunity to bring authentic Chinese flavours home and our sauces can be used in both Chinese and British dishes. Our new Sweet Hoisin Sauce and Seasoned Rice Vinegar are great store cupboard essentials to bring a burst of flavour to many meals.”
She adds: “Covid-19 has limited opportunities for overseas adventures but has provided an opportunity for consumers to experiment with different ingredients and flavours from around the world from the comfort of their own homes.”
As the number one Chinese sauce brand in Hong Kong, Lee Kum Kee is committed to further promote Chinese culinary culture by producing consistently high-quality sauces and condiments, used by chefs and families around the world. Its new Sweet Hoisin Sauce and Seasoned Rice Vinegar are suitable for vegans.
Lee Kum Kee’s Sweet Hoisin Sauce and Seasoned Rice Vinegar products are available from Tesco stores nationwide; Sweet Hoisin Sauce 567g RRP £2.30 and Seasoned Rice Vinegar 207ml £2.50, as well as from Asian stores. The products will be supported by PR and social media to drive consumer awareness and trial.