• WHSmith will stock Swedish Match’sZYN® nicotine pouches across Travel and High Street stores from this August 
  • WHSmith is the latest UK retailer to stock ZYN® products, which are also available from Sainsbury’s and Waitrose, in addition to specialist vape and tobacco stores 

Swedish Match today announced that their oral tobacco-free nicotine pouch, ZYN®, will be stocked in WHSmith Travel and High Street stores across the UK from this summer. ZYN® Cool MintCitrus and Espressino flavoured pouches will be available in both 3mg and 6mg strengths.

ZYN® is Swedish Match’s latest offering in the reduced harm product segment for current tobacco and nicotine users. Swedish Match provides customers with high quality cigarette-alternatives. ZYN® nicotine pouches are smoke-free, tobacco-free oral products manufactured with the highest quality ingredients. The product is inspired by the two-hundred-year-old Swedish snus tradition.

This summer, ZYN® nicotine pouches will be available to purchase from over 500 WHSmith stores across its Travel and High Street estate; the product will be stocked in WHSmith Travel stores from 9th August and from 23rd August in its high street stores, and will be available in all three flavours; Cool Mint, and Citrus, and Espressino, each with two different strength variations. The move into WHSmith follows the ongoing expansion of the brands’ stockist portfolio which also include Sainsbury’s and Waitrose.

spokesperson for Swedish Match, producer of ZYN said, “At ZYN, we want to provide products that are recognised as safer alternatives to cigarettes and we’re delighted to now be stocked in WHSmith stores, offering consumers greater access to our range of high quality tobacco-free, smoke-free products.”

^ Source: Nielsen, Unit Share, Nicotine Pouch Category, Total US, 2020.

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