The Silver and Blue rolling paper varieties are popular among RYO consumers, now accounting for nearly 20% of regular booklet volume. The Multipack category is showing strong signs of growth, +5.4% in volume year on year, making it the fastest growth segment in the rolling paper market.
Said Mark Alldred, Marketing Manager at Republic Technologies UK: “The Roll Your Own smoker is looking for convenience and value for money when purchasing tobacco accessories. By expanding our multipack range, we are making it easy for RYO smokers to bulk-buy their favourite papers, and rewarding our loyal customers by offering them six packs of high quality rolling paper for the price of five.
“Consumers are faced with an uncertain economic outlook. They are looking for value in their day to day purchases. Our new products now mean we have the most comprehensive range of quality rolling papers in this growing Multipack category. Already we have received a great response from the trade, with a major multiple already listing the Silver Regular and Multipack varieties. There is also significant interest across the new range from a number of retailers in different channels as they look to adapt their ranges to suit growing consumer trends in the Roll Your Own sector.”
The 5+1 Multipacks come in new outers with updated perforations, which reduces the chance of rips and ensures enhanced on-shelf presentation. The redesigned outers prove two different ways for the merchandise to be displayed. They have also been reduced in size, providing a smaller on-shelf footprint.
Silver Ultra Fine Regular papers will also be available to buy in single units containing 50 papers per pack with an RRP of 35p per booklet. The Silver weight paper is growing as consumers look for a less papery taste in their RYO cigarette.
Republic Technologies UK