Suttons Seeds continue to be at the forefront of innovation and contemporary thinking by joining forces with TV Presenter and Best Selling Author, James Wong, this autumn.

Famed for his modern, fusion twists on growing and eating unusual foods (or maybe just using those varieties that were used for food years ago but now are purely used in an ornamental capacity), James is the ideal partner for Suttons’ new and exclusive seed range – ‘Homegrown Revolution’.

This exciting new seed range has been designed by Suttons Seeds and James Wong to challenge conventional thinking when it comes to growing produce at home. The chosen varieties are unusual yet easy to grow even in the UK climate, and includes a selection 30 vegetables, flowers and herbs that are tasty, unusual and beautiful such as; Electric Daisies, Dahlia Yams and Wintergreens.

Following Suttons market research undertaken at this year’s Edible Garden Show, it was found there was a strong demand for unusual edibles. Many visitors to the show were still planning to grow their own potatoes, salads and carrots etc. but they also wanted to challenge their growing abilities and try something slightly more adventurous and exciting!

James’s philosophy behind his “Homegrown Revolution” – “It’s not about growing unconventional crops for the sake of it. It’s about achieving delicious, high-yielding foods that are expensive to buy, yet easy to grow.”

This extraordinary new range has its own superb display stand that combines a minimum space requirement with a high impact feature in store, which will ensure maximum sell-through and profit! The dramatic and striking header and informative POS will promote the cross-selling of James’s new book ‘Homegrown Revolution’ which is due to be published in September. And, the new slim-line 40 facing stand is perfect for dual-siting to maximise sales!

Each seed packet includes information of the history of each variety and how it can be used in everyday cooking and comes complete with a unique recipe, written and tested by James himself!

Suttons ‘James Wong Homegrown Revolution’ seed range will be despatched in September to coincide with the launch of James’s new book of the same title.

Suttons Seeds

Tel: 01803 696400

www.suttons.com

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