A Fix-a-Form developed for Sure Men Anti-Perspirant Deodorant by Denny Bros has been bowling over consumers wanting a piece of the cricketing action this Summer as England played Australia on home ground in the npower Ashes Series 2009.
Sure joined in the excitement surrounding the battle for the Ashes trophy with a big promotion. And the point of the multi-page leaflet label mechanism was to make the promotion stand proud on-pack in a supermarket environment where there is fierce brand competition.
Placed exactly in the centre of four Sure Men 250ml variants, the zip-perforated Fix-a-Form has been giving crystal clear messaging to customers – Win Ashes Tickets Every 24 Hours.
A unique code printed inside the double-page Fix-a-Form, alongside how-to-enter instructions, gives buyers the chance to enter the online draw at www.suremen.co.uk with just a single purchase of the product.
Explains a senior packaging technologist from brand owner Unilever, “This was the first time use for the Sure Men brand of a Fix-a-Form on-pack, and we are extremely impressed with its performance.
“The Sure Men product has its reputation to uphold as the best selling male anti-perspirant brand in the UK, which is why the design of the Fix-a-Form and its application had to be stringently monitored. The cricket ball image on the front cover contains the legendary Sure tick which sits neatly over the existing graphics, enabling the promotion to be applied to the standard can.
“It couldn’t be easier to do and Fix-a-Form, being the leading multi-page leaflet brand, was the obvious choice for us.”
Denny Bros Ltd
Tel: 01284 701381