Laverstoke Park Farm, known as the ‘University of Organics’, owned by Jody Scheckter, has won many awards for its tasty range of meats. When the team at Laverstoke wanted to get a better understanding of retail ready packaging to supply its rapidly growing customer base, they came to visit DS Smith Packaging’s unique Impact and Innovation Centre.
Richard Tindall, Sales Manager of DS Smith Packaging Burwell, takes up the story: “We have seen Laverstoke’s sales go from strength to strength using our standard types of packaging, but we knew that if we developed specific retail ready material for them, they would be able to create a much bigger impact for their brand on shelf.”
As a result of the successful IIC visit, Burwell is now managing various projects calling on the skills available from and around the DS Smith Packaging division. This sees DS Smith Launceston, Boon and DS Smith Multigraphics providing a complete package of retail ready, standard boxes and point of sale display material.
What’s more, there are now some fantastic new projects under way including packaging with specialist coatings to support Laverstoke’s exciting new product developments.