Offering a daily dose of goodness with a launch into Asda, to meet growing consumer demand for health supplements

Supercharged powders and vitamins brand, Bioglan Superfoods, has launched seven of its popular superfood blends into Asda stores across the UK and online, with an RRP starting at £10.39 for 70g pouches. This follows an earlier launch for the brand into Sainsbury’s and Waitrose.

The listing in Asda follows a soar in the past year for shoppers seeking supplements and immunity fighting products. Consumers are now much more in tune with the need to protect their immune system, resulting in a rise of sales across the vitamins and supplements market, which is set to reach a record high of £559 million by 2025[1] 

The Bioglan Superfoods range available includes Superberries, Supergreens, Digestive Boost, Cacao Boost, Green Boost, Super Protein and Beauty Protein. 

As consumers look for ways to improve their health, Bioglan Superfoods make it easy and hassle-free for everyone to get a daily dose of superfoods. Simply pop a few teaspoons into a smoothie, sprinkle over a breakfast or use in a recipe, to get much needed minerals and vitamins into a diet.

Containing a whole host of antioxidant-rich superfood ingredients blended to provide both a convenient and tasty product to strengthen fragile immune systems, the brand, owned by Pharmacare Europe, is delighted to be able to give Asda shoppers a helping hand when it comes to health and immunity.

Lauren Pearce, Brand Manager at Bioglan Superfoods says: “We are delighted to have our full range of superfood powders now listed in Asda. With more consumers including supplements in their daily diet, accessibility to health and wellness products has never been more imperative. This listing is a further step in ensuring we deliver functional, beneficial, and nutritional products to even more consumers”. 

With over 25 years of experience providing vitamins, minerals and supplements to consumers, Bioglan Superfoods products are all formulated by qualified naturopaths based on only the strongest clinical trials and long-term evidence. Not only is every product brimming with health benefits, but the range is tasty, versatile, and cost effective too, ensuring that everyone can add the necessary vitamins, minerals and superfoods into their diet.

The full range in Asda (online and in store) include:

  • Bioglan Superfoods Superberries. 70g. RRP £10.39.
  • Bioglan Superfoods Supergreens. 70g. RRP £10.39.
  • Bioglan Superfoods Cacao Boost. 70g. RRP £10.39.
  • Bioglan Superfoods Green Boost. 70g. RRP £10.39.
  • Bioglan Superfoods Digestive Boost. 70g. RRP £13.49.
  • Bioglan Superfoods Super Protein. 70g. RRP £13.49.
  • Bioglan Superfoods Beauty Protein. 70g. RRP £13.49.

[1] Mintel, The Vitamin D Factor: Brits Spend Almost £500 Million on Vitamins and Supplements, 2020


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