Batchelors is heating up the category with its new Super Noodles Chilli and Lime Pot flavour. There is a demand for spicier flavours in instant noodles, with this launch coming at a time that consumers continue to explore and experiment with different flavours. UK consumers in particular are looking for more unique flavour combinations[1], and Batchelors can help retailers deliver on this trend and drive basket spend.
With its strong potential in the category, the new innovation will excite the noodle category, as well as attract new shoppers down the instant noodle aisle. In fact, convenience remains important for many and the quick meals and snacks category appeals to younger shoppers, with 34% of buyers under 45[2]. Super Noodles can deliver on this convenience, offering quick and tasty meals, with the pots ready in just 4 minutes.
The Super Noodles Chilli and Lime Pot is available now in Sainsbury’s, Farmfoods, B&M and Home Bargains, and subject to availability.
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