Super-Max Razors has linked up with the multi award winning film ‘THE FIGHTER’, staring Christian Bale, Mark Wahlberg and Amy Adams. Super-Max sponsored the official DVD launch and ‘Ring Side’ screening party organized by Momentum Pictures at York Hall on June 9th 2011. This prestigious red carpet event attracted celebrities including Alex Reid and Chantelle Houghton, musician Linzi Stoppard and boxing legend Billy Schwer.
Sarah Wayman, business manager for Supermax said “It was a fantastic night for everyone, and it’s nice to know that Chantelle and Alex’s his ’n hers theme doesn’t need to stop at their outfits, but continues with Supermax his ‘n her razors as well!”
This event was the start of a summer of promotional activity by Super-Max, who will run an on pack competition on the Super-Max3 Triple blade razor where ‘The Ultimate Entertainment Package’ can be won, as well as Blu-Rays and DVDs of THE FIGHTER. Super-Max leads the innovation in this category by launching the world’s 1st Triple blade and four blade disposable razors, and has a full range for both men and women.
The Fighter is the inspirational true story of two boxing legends. Dicky Ecklund (CHRISTIAN BALE) is a former boxer whose life has become shattered by drug abuse whilst Micky Ward (MARK WAHLBERG), his half brother, has become the town’s fighter and fading hope for a champion. But with Micky losing fight after punishing fight, it takes his iron-willed girlfriend Charlene (AMY ADAMS), to help him split with his family, pursue his own interests and train without his criminal brother.
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