Britvic has launched a £3m summer campaign, ‘Sunshine Makes It Taste Better’ for the UK’S No.1 Ice Tea brand, Lipton, helping retailers capitalise on summer soft drink sales. Ice tea is the fastest growing category in soft drinks, growing 37.0% annually, and with Lipton Ice Tea the number one brand, presents a significant growth opportunity for retailers. The Lipton portfolio is low in calories and falls below the sugar levy, with no artificial colours or preservatives. Flavours in the Lipton core range include Peach, Lemon, Mango and Raspberry.
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