- The kids’ snacking giant launches the first ever chilled smoothie on a stick
- Available in Strawberry & Banana Smoothie flavour, the launch is further evidence of the brand’s mission to “make good food fun”
Strings & Things, a proud part of Kerry Group, today announces the launch of Frollies, a brand-new fruit smoothie on a stick. The new product, an exciting expansion to Strings & Things’ already successful Yollies range, will be available in Tesco from 7th July with further rollout across grocery, convenience and wholesale next month.
The first of its kind, Frollies are tasty, chilled smoothies on a stick made with real fruit, a brand-new innovation for this category. Frollies are firm enough to hold their shape, making them convenient and mess-free, perfect for both kids’ lunchboxes and on-the-go. Each Frollies pod, offered in packs of four, contains quirky challenges or quiz questions to bring some fun back into lunchboxes this summer. The playability of the product is set to excite kids whilst the natural fruit contents cater to parents demand for healthier kids snacking options.
Over the last year, health and immunity have become a driving force behind purchasing behaviour for parents. In fact, low and no sugar claims are the top priority when buying packaged food for children[1]. In response, Strings & Things is on a mission to ‘make good food fun’, launching products with health benefits that also inject excitement and adventure into kids snacking. The launch of Frollies is evidence of this, providing kids with all the enjoyment of a fruit lolly but with the reassurance to parents that it has all the goodness of real fruit, no added sugar and is contributing to their 5 a-day with added vitamin D to support immunity.
The launch is set to help retailers make the most of the opportunity within the kids snacking category. The kid’s handheld yoghurt category is now worth £97 million, growing by 11% compared to last year, and is part of an overall impressive kids’ yoghurt category that is now worth £412 million[2]. Ahead of the key back-to-school moment, and with kids’ snacking occasions seeing a steady and consistent rise, Frollies are the perfect summer snack for kids of all ages.
Retailers already familiar with the popularity of the Strings & Things brand can capitalise and expand their range to cater to the changing needs of parents and kids. Yollies are already a popular lunchbox staple amongst younger kids, with an RSV of £5.5m and growth of 15% since the start of 2021[3]. The new Frollies offer retailers the opportunity to ‘age-up’ and diversify their current kids snacking fixture, targeting a slightly older demographic. The launch of Frollies is backed and supported by the Strings & Things brand, proven to drive sales for retailers. Despite schools being closed for most of last year, Strings and Things RSV was up 2.5% vs last year, an increase of £1.3 million.[4]
“We are thrilled to be launching Frollies for retailers to stock up on just in time for back to school,” says Becky Youseman, Senior Brand Manager at Strings & Things. “The new launch is a really exciting development to the way kids snack and is evidence of our commitment to innovating in the category – helping to make kids’ snacking fun. We worked with The Pineapple Lounge to develop this new product and their research unearthed that kids and parents love a snack that feels treaty yet healthy and refreshing. We’re confident Frollies ticks all of these boxes; allowing kids to enjoy their love for smoothies and fruity flavours in a fun, unique way.”
Frollies is a category-evolving launch for the kid’s yoghurt fixture and will be supported by a £1 million marketing campaign across TV, VOD, digital & in-store. Airing in September, a key time for retailers in the back-to-school calendar, the new advert will highlight the product’s role as a family-friendly solution as parents search for healthy yet fun snacks for kids. The ad will aim to drive awareness of the new range and help to generate sales for retailers during this crucial time.
Frollies are first launching in Tesco on the 7th July with a RRP of £1.75. Further rollout across stores will be taking place throughout the summer.
[1] Sugar reduction: a consumer perspective, IGD, Oct 2020
[2] IRI ending 16 May 2021
[3] IRi Total Kids Yoghurt Market 24wk to 16/05/21 vs YA
[4] Nielsen 52 w/e 16 May 2021
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