Hot on the heels of last year’s launch of Steril-eeze Kind to Hands, the alcohol-free hand and surface sanitiser, manufacturers EM Pharma are set to extend the range and expand opportunities within the grocery sanitiser market with the launch of Steril-eeze Anti Viral Travel Sanitiser, specifically positioned to target everyday commuters, business travellers and holidaymakers, both domestic and international.
Formulated with BSEN certified 300 ppm concentration hypochlorous, Steril-eeze Anti Viral Travel Sanitiser is scientifically proven to kill 99.99% of viruses and bacteria. Unlike alcohol-based sanitisers, it is a real multi-tasker, suitable for use on hands, surfaces and face masks, it’s kind to skin and non-flammable. The impactful packaging, echoing the established core brand design, conveys all of these benefits at a glance, making it the ideal sanitiser of choice for consumers on the go.
The sanitiser market exploded in value from £11.7 million in 2019 to £120.5 million in 2020¹, and everyday hand and surface sanitisers are now a firmly established everyday hygiene essential. However, there are additional opportunities to introduce new variants to this market.
Says Paul Walsh, EM Pharma Managing Director, “Rather than having to tolerate dry, irritated ‘lockdown hands’, people are now seeking out alternatives which are just as effective as alcohol sanitisers but are kind to skin and the core Steril-eeze brand is fulfilling that need. As we see travel restrictions being lifted, consumers will next be looking for a sanitiser that fulfils all their travel hygiene needs, whether they’re commuting to the office, holidaying in the UK, or flying short or long haul, and Steril-eeze Anti Viral Travel ticks all the boxes.
“Our mission for the Steril-eeze brand has always been to produce the gold standard in alcohol-free sanitiser alternatives and this latest travel extension to the core range shows we’re here for the duration”.
Steril-eeze Anti Viral Travel Sanitiser will be supported by a full communications programme including digital advertising and PR, supported by expert and celebrity brand ambassadors.
Available in hand luggage sized 50 ml (RSP £2.79) and 100 ml (RSP £3.99) and a larger 250 ml (RSP £7.49) spray bottle.