- Available in-store from early November, the Tropicana core range will enjoy a festive makeover that includes Christmas slogans and imagery
- The seasonal packaging will build upon the fantastic momentum Tropicana has seen this summer, with an additional 500,000 shoppers buying into the brand they love and trust[1]
- Tropicana has also recently been voted the UK’s favourite juice brand, and the Christmas design will help retailers bring some festive cheer to shoppers[2]
Tropicana, the UK’s number one chilled fruit juice brand[3], is kicking off the Christmas season with a fun and festive pack design. Available in-store from early November, Tropicana is bringing back the Christmas packaging to its much-loved core range, helping to bring some festive cheer to breakfast tables across the nation, and drive cut-through during the busy festive season.
Caroline Wilding, Marketing Manager Tropicana UK, comments: “This year, we have seen shoppers turn to brands they love and trust. During the festive season, chilled fruit juice category sales accelerate to +121% in comparison to the rest of the year[4] and, as we now move towards Christmas, retailers have a great opportunity to capitalise on this demand.
“As shoppers look to their favourite food and drink items to enjoy over the festive period, we’re expecting a seasonal spike in ‘Not from Concentrate’ juice sales over the Christmas period. Tropicana’s limited period Christmas packs will once again give shoppers that festive feel-good factor this winter.”
Tropicana’s seasonal on-pack design will be rolling out in-store from early November across 950ml, 1.4l and 1.6l formats.
[1] Kantar MAT 12.07.20
[2] Savanta – BrandVue Drinks study, 96,000 UK adults aged 16-74, online interviews, August 2019-July 2020
[3] Nielsen, chilled fruit Juice Category, Value sales YTD 01.08.20
[4] Nielsen total coverage, Value Sales Nov-Dec 2019 vs rest of 2019
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