AB InBev has unveiled a new packaging design for the UK’s number one selling alcohol brand, Stella Artois, appearing on shelf imminently. The new look is a traditional, yet modern representation of the Stella Artois brand, including a redrawn logo adapted from its original, historic form, which highlights Stella Artois’ namesake, the star, and nods to the brand’s 600 years of Belgian brewing heritage. The refreshed design will begin to feature across all Stella Artois packs in the coming weeks and on Stella Artois 4% later in the year.

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