Starbucks is releasing a debut protein drink as part of its ready-to-drink range with Starbucks® Protein Drink with Coffee (RSP £2.75). Offering the delicious flavour you’d expect from the UK’s number one RTD chilled coffee brand, with the added benefit of being a convenient, high-protein beverage, the innovation can be enjoyed on-the-go to support active lifestyles.
Crafted from a smooth blend of Starbucks® Arabica Coffee, with 20g protein per bottle (330ml), creamy low-fat milk, and no added sugar*, Starbucks® Protein Drink with Coffee is available in three iconic coffee variations: Caffe Latte, Chocolate Mocha flavour, and smooth Caramel Hazelnut flavour. The high-protein range lands in protein aisles on 13th June, adding strength to the protein category which has seen exponential growth, increasing in value from £46m in 2021 to £125m in 2023[1].
Created with an active lifestyle in mind, the Starbucks® Protein Drink with Coffee is designed to be enjoyed, whenever consumers need it. The high protein content supports daily protein intake, without compromising on taste.
Adam Hacking, Head of Beverages at Arla, comments: “We are passionate about finding new ways to provide our consumers with beverages that support their active lifestyles. Our new venture into the protein drinks space brings the delicious Starbucks taste to a high-protein beverage and does just that.
“We know Starbucks’ consumers are some of protein’s biggest fans – in fact, they buy it 6.1 times per year more frequently than average protein buyers[2]. Now they can enjoy it with the same great taste as our chilled coffee.
“By appealing to existing protein drinkers as a trade-up opportunity and by tapping into the penetration opportunity for new shoppers, Starbucks® Protein Drink with Coffee will continue to drive growth in the milk-based beverage category.
“This is a game-changing launch, so we have gone full strength, with not only one flavour but three. It is a whole new range that will further build our market-leading position and give consumers even more choice.”
Find the new Starbucks® Protein Drink with Coffee range in the protein drinks aisle of supermarkets and convenience stores from 13th June. Retail selling price £2.75.
*Contains naturally occurring sugars.
[1] Source: Nielsen 11/23
2 Source: Kantar 11/23
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