From the UK’s number one RTD coffee brand, Starbucks®’ NEW Multiserve Skinny Latte is hitting the shelves of Morrisons, nationwide, from 20thMarch, joining the multi-award-winning[1] Starbucks® Multiserve family.
Featuring a chilled blend of Starbucks® bold espresso and creamy lactose-free milk with no added sugar, the NEW Starbucks® Multiserve Skinny Latte means you can enjoy the same great taste as the classic Starbucks® Skinny Latte with the convenience of a larger, fully recyclable and ethically sourced[2] sharing size packaging (750ml). Joining fan favourites, Starbucks® Caffè Latte and Starbucks® Caramel Macchiato, Skinny Latte is the latest iconic flavour to make Starbucks® ready-to-drink Chilled Coffee available for more people, and with greater variety than ever before.
The range expansion comes at a time when Starbucks® Multiserve is now selling across 3,500 distribution points, with popularity continuing to rise since the 2022 launch[3]. Habits formed during the pandemic, including the increased consumption of large-format soft drinks, have remained a part of consumers’ lifestyles as more active routines have returned. The introduction of a third SKU to the Starbucks Multiserve range provides retailers with further opportunities to capitalise on these habits, boosting sales and, in turn, profits.
Coffee is at Starbucks’ core, and with over 50 years’ experience, extends its coffee craft expertise each day to ensure you get the best taste from every sip and enjoy the best coffee flavours, served from bean to cup. Starbucks is committed to 100% ethically sourced coffee in partnership with Conservation International. The cornerstone of our ethical sourcing approach to buying coffee is Coffee and Farmer Equity (C.A.F.E.) Practices
Laura Scott, Senior Commercial Brand Manager, comments: “Skinny Latte, the latest addition to our Starbucks® Multiserve range, provides shoppers with the Starbucks flavour they love in a convenient bigger pack. This latest SKU delivers more coffee and more value for chilled coffee moments at home, allowing retailers to further profit from the ever-growing chilled coffee market, now worth £267m[4].
“As demand for RTD Coffee continues to rise, expanding our Multiserve offering was the natural next step for Starbucks to ensure our category offer remains fresh and relevant”.
The NEW Starbucks® Multiserve Skinny Latte is available from 20th March in Morrisons stores nationwide.
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