The UK’s number one brioche burger bun brand, St Pierre, has revealed an exciting new look that celebrates its French heritage and reflects the high quality of its bakery range. The refresh coincides with St Pierre’s launch into the multiple grocery channel with a national roll out in Tesco Supermarkets and Tesco Express stores from 4th May 2020. The refresh reinforces St Pierre’s rich Parisian heritage, which is at the heart of the brand and which continues to inspire it to this day. The new look retains the eye-catching signature orange colour of the brand and introduces an Art Nouveau style script for maximum stand out on shelf.

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