Spot the difference: Big switch to Lidl shelves

• Big change coming to Lidl GB stores, as discounter announces switch from paper pricing tags to Electronic Shelf Labels (ESL)
• Update follows successful trials in over 35 stores, including Epsom and Tooting
• The move to ESL, which is set to be completed by the end of 2024, is estimated to save over 206 tonnes of carbon annually, while reducing ink use

Lidl GB has announced a major transformation impacting all its stores, as it shakes up how it displays prices, following a successful trial in over 35 locations.

The move is estimated to save over 206 tonnes of carbon annually through paper and packaging reductions, while ink usage will also be drastically minimised.

Since launching its trial in September 2022 across 35 stores, including Epsom and Tooting, over two-thirds of shoppers surveyed said they didn’t notice the subtle change, reinforcing the benefit of making the paper saving switch.

Lidl’s successful trial demonstrated how the modern technology can help bolster its store operations, without impacting the experience of shoppers due to the seamless integration.

Introducing the tech means that time colleagues previously spent manually checking and updating paper price tags is reduced, allowing them to focus on the things that matter most, such as helping customers and restocking shelves.

Isaac Ekpenyong, Director of Sales Organisation at Lidl GB, commented: “As a discounter, sustainability and efficiency run deep in our DNA. Making changes to how we operate, no matter how big or small, allow us to enhance the overall experience for those shopping with us. In this particular case, we’re empowering colleagues by freeing up more of their time to dedicate to tasks that directly benefit our customers. But our transition to Electronic Shelf Labels is more than that; it is another step we are taking to reduce our impact on the environment by curbing paper and ink consumption.”

The discounter will gradually introduce ESL into specific sections of each and every one of the discounter’s stores in the coming months, with the full rollout expected to be completed by the end of this year.