Spencer Matthews Clean Liquor Company, has today announced that the company’s flagship product, CleanGin, a 1.2% ABV alternative to gin, is now available nationwide in 496 Sainsbury’s stores. 

Following its launch in November, the exclusive ultra-low alcohol spirit has made a big impact in the no and low alcohol sector and with the ‘sober curious’, having sold out twice in its first two months of trading. The 1.2% ABV ‘CleanGin’ has only 2 calories per 25 ml serving and is something you can drink that doesn’t compromise on taste or occasion.

CleanGin is expertly crafted using traditional distillation techniques to retain the character and taste of a traditional London Dry, making it a premium option that doesn’t compromise on flavour. Created for the growing sober curious audience, those who wish to moderate their alcohol intake, CleanGin brings the botanical-driven taste associated with the world’s greatest gins, but with over 30 times less alcohol.

Spencer Matthews, Founder of The Clean Liquor Company commented:

“The response following the launch has been incredible and we’re thrilled to now be available nationwide in Sainsbury’s stores. CleanGin is a perfect choice for anyone who wants to enjoy an adult drink without the negative effects often associated with alcohol.”

Joe Imich, Buying Manager at Sainsbury’s commented:

“The no and low alcohol trend is really exciting and we’re seeing a noticeable increase in customers exploring this area, with searches of these products on our website up 50% year on year. This is an area of constant innovation, and we’re always on the lookout for new, distinctive products, like CleanGin, to add to our collection.”

Scents of petrichor and pine needles give way to a nuanced, long-lived, notably clean palate with suggestions of peppermint and silver birch sap. The botanicals in CleanGin include juniper, orris root, ground cardamom, coriander seeds, angelica root, lemon zest, peppermint oil, ginger oil and cinnamon.

CleanGin is priced at £25 per 700ml and is available in 496 Sainsbury’s stores nationwide now.

For more information on the brand, please visit www.cleanliquor.com @Cleanliquor

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