New listings secured with Tesco, Costco & WHSmith Travel

Soupologie, the UK’s leading superfood, vegan and free-from soup brand, today announces a host of new national listings for its growing product portfolio. The new wins, which will double their distribution, mark an exciting new chapter for the brand as they exceed growth of 150% year on year.

From this week, Tesco will stock two of the brand’s 5 a day soups; The Green Collection (Garden Pea) and The Orange Collection (Carrot & Butternut) across 650 stores (RRP: £2.65) with the Classic Tomato 5 a day to launch in 250 stores from 8th November. Costco has launched a 5 a day twin-pack of The Orange Collection in all warehouses.

WHSmith have confirmed listings for Soupologie sub-brand Foodologie, taking two of their Plant Pots; Chilli Verde and Lentil & Turmeric Daal in all 100 travel stores, including airports, railway stations and NHS sites.

Both Waitrose and Ocado have confirmed they will be stocking the new Turmeric Noodle Broth. One of the latest launches, it is enriched with a vegan source of Vitamin D3. This will join the Green and Orange 5 a day soups in 300 Waitrose stores (RRP: 2.99).

Amanda Argent, Co-Founder of Soupologie says “The last few months have been a real step change for us as a business and we are just so pleased to have secured these new listings for our range. It’s fantastic

to have the support of Tesco, Costco and WHSmith as we continue to drive our distribution. In the last year alone we have expanded our availability to more than 3000 stores and are seeing strong ROS. As well as helping us drive sales, these new retail partners will really help us build our overall brand awareness to an even wider customer base”.

Every Soupologie product is uniquely free from the 14 main allergens and has all green front of pack ‘traffic lights’. All Soupologie pots are 100% recyclable.

Find out more: / @soupologie Wholesalers include: distributors CLF and the Health Store

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