Iconic British malt loaf brand Soreen has launched a new national campaign to raise awareness of the brand’s tasty energy and strong nutritional credentials. The ‘Deliciously Squidgy Adventures’ campaign positions Soreen as a source of energy and is aimed at a wide variety of ages. The advert features Soreen’s Lunchbox Loaves, Loaf Bars, Buttered Slices and the Original Malt Loaf variants. All have wide appeal due to their healthier credentials, being lower in fat and sugar than the average while still deliciously satisfying and great fuel for active lifestyles.

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